Good quality imagery is the cornerstone to graphics design for a website as the first impression a potential customer receives when visiting a site is the images, as the saying goes ‘you only get one chance to make a first impression’. It is therefore important to ensure your web photography is of a professional standard as many graphics within a website have begun from images of your products or services.

Graphics design for web

Once we have a bank of photographs it’s not just a case of uploading them to your website as these photographs require further work in Photoshop before they are anywhere near ready. Creative graphic design for web are often developed from the raw images to reflect your business brand. Varying levels of work will be required depending upon where the image will be used, for example they may be used in the development of a graphic, with several photographs being enhanced, changed and used to create a website banner. Alternately they may be used within an image library to market your products. All graphics and images require optimisation which reduces the file size, as a result it opens quickly within a website which is important to ensure your site opens quickly; we have all visited websites with images that take forever to open? Which of course results in visitors leaving your site?

Here are a few examples of photography and graphics design for websites: