Bluetooth marketing

Today, Bluetooth marketing or proximity marketing has become a joint venture of many companies that have got together to bring a revolution in this field of marketing. When demand increases, technology also gets a boost. Who would have thought of using wireless as a media of advertising, just a few years back? Earlier the electronic and print media were sufficient for many organizations to advertise their product or service. However nowadays, with an increase in the number of businesses and a high rate of competition between them, it has become very important for these businesses to look for a better and faster means of promoting their products, goods or services. Mobile marketing is also known as:

• Bluetooth marketing
• Proximity advertising
• Bluetooth mobile phone marketing

Bluetooth advertising

Bluetooth advertising, which basically is marketing of a product via mobile phones? Generally users carry around their mobile phones with them; this gives advertisers a big opportunity to pass on wireless advertisements directly into the hands of the potential buyers. On receiving the message, which can also include a picture, the consumer may choose to reply to the message or call the company for additional information and he can even make a purchase on the spot, provided the phone is GPRS enabled.  Even though mobile advertising is a new concept, more and more companies are coming forward to promote their business through this medium and are actually increasing their sales as well.

Bluetooth proximity marketing

In the initial years, SMS marketing was considered as mobile phone spam that cellular companies were using and people were apprehensive on receiving these types of SMS messages. However, mobile phone networks have nothing to do with this; instead it is a new form of marketing, which uses Bluetooth technology to reach its audience. Bluetooth proximity advertising can be achieved in a selected region, in which all mobile phones of the area will get a message, thereby creating a large market for the company for advertising its products. There is a possibility that some of these customers may then forward this message to their friends and family, who might be interested in the product.

Mobile phone marketing

Mobile phones can be considered as gadgets which are in-demand that people use these days. It is now a basic requirement with a variety of capabilities made available by the vendors such as Samsung, Nokia, Motorola, Sony-Ericsson, LG and also by the telecom companies that manage to create and innovate messages just to keep their clients hooked in telecommunications business. As useful as they may seem, the features and services that can be enjoyed are way beyond what people normally expect. Video calls, gaming applications, camera and video, FM radio tuner, text - these are some of the basic functions that are available in a mobile phone. But have you ever heard of getting free samples and promo updates in your phone? Yes, this is possible through Bluetooth Media Marketing.

Now the challenge for media and marketing companies is to use this new tool wisely, and send value added content to the end users. The Bluetooth marketing has a lot of impact on users, so it should be used with wisdom.