A professional advert design is not just a compilation of graphics and text; during the development of a quality magazine advert the graphics designer takes into consideration many different factors. Including the way in which the human brain operates, for example it is natural for us to read from left to right, we naturally focus upon images before we read text, something that is unusual and different catches the eye as it is out of sync with the norm.

Key selling points should stand out within any magazine advert design

So how do the above comments affect advert design? If a graphics designer understands how the human machine operates then during development these key points can be taken into consideration, and the advert designed with key selling points in a prominent location that catches the eye thus encouraging further reading. We cannot force buying only encourage reading, the more we encourage reading the greater the chances of the advert selling products.

There are a multitude of different programmes that can/are used for advert design with the most common being the ADOBE suite, which includes industry standards such as Photoshop and Illustrator. Other programmes that are easier to use include Corel, Publisher and Photo Impact. Generally speaking most companies offering magazine advert design use a combination of the aforementioned. Many professional graphics designers use Photoshop for graphics design and Illustrator to develop the advert formats and text.

Get your advert noticed

The advert design begins with a discussion with the client in order to discover the key selling points of the advert, for example if it is a product based advert the main articles should be prominent. It is worth considering a promotion for example, half price sale, or buy one get one free or free. That type of marketing gives customers a perception of getting something very cheap or even for nothing, and of course we all know how attractive ‘freebies’ are!

A good advert should be able to captivate the attention of the target audience and should be capable of gaining you new business opportunities.

Adverts should be original to maintain customer interest in the subject. Poor design may prove to be ineffective; a well designed advert can work wonders and prove very effective and efficient in generating interest.

Your magazine advert can be used on your website as well as for print, you have paid for a high quality advert why use it only once? It can be saved as a PDF and used for promotion through other mediums such as email marketing or published as a downloadable file on the internet. Don’t just think about the obvious, it can even be published on a company Facebook page or many of the other social media sites.

Why don’t you let us take the hassle out of the process on your behalf? Once your magazine advert is designed we can liaise with a specific publication on your behalf, ensuring the advert is delivered in the right format before the magazine print deadline.

Testimonials UK

We have many happy clients that are more than willing to provide verbal feedback to new potential clients, contact details will be supplied upon enquiry.

Web design & Internet marketing

Once your initial branding is designed, the graphics and color scheme can be incorporated into a business web design, and if you employ our Internet marketing services we will get your website found by thousands of potential customers.